Performance marketing
Full-funnel campaigns across Google, Meta, YouTube, and programmatic. ROI-first media planning with BigQuery-backed attribution.
COO, Commerce & Tech Solutions — Asymmetrique
A performance marketing leader with 20+ years turning media spend into measurable growth. From programmatic and YouTube to AI-powered commerce stacks — I build the systems that make brands findable, persuasive, and convertible at scale.
At Asymmetrique, I lead the Commerce & Technology vertical, overseeing full-funnel strategy and delivery for clients across BFSI, FMCG, education, and D2C e-commerce. The brief is always the same: media generates intent, data amplifies it, technology converts it.
What I do
From performance media to AI-powered MarTech — my work sits at the intersection of strategy, data, and conversion.
Full-funnel campaigns across Google, Meta, YouTube, and programmatic. ROI-first media planning with BigQuery-backed attribution.
Mid-funnel YouTube growth frameworks, content sequencing, and GDN/video buying for brand awareness through to conversion.
Marketplace and D2C channel strategy, e-commerce funnel optimisation, and scaling brands from ₹10L to ₹50L+ monthly revenue.
Building AI-powered growth engines — from automated bidding and creative testing to LLM-assisted analytics and reporting workflows.
Cross-channel media mix modelling, programmatic buying, and media strategy for BFSI, FMCG, education, and real estate verticals.
GA4 audits, BigQuery-based performance analysis, Google Ads diagnostics, and custom reporting dashboards for CMO-level insight.
Career
A career built inside one agency — growing from digital manager to COO across 15+ years at Asymmetrique.
2022 – Present
Chief Operating Officer — Commerce & Tech Solutions
Asymmetrique, Mumbai
Leading the Commerce vertical P&L, overseeing full-funnel performance marketing delivery, AI and MarTech adoption, and client strategy for enterprise accounts across BFSI, FMCG, and e-commerce. Key clients: Tata Mutual Fund, Goldman Sachs, JP Morgan, Bayer, WeSchool.
2018 – 2022
Director, Media & Technology Solutions
Asymmetrique, Mumbai
Built and scaled the agency's programmatic, YouTube, and data analytics capabilities. Led award-winning campaigns including the 'Jab Life Maange More' initiative, which won Gold and Silver at the ACEF Asian Leaders Conference.
2014 – 2018
Head, ROI Marketing
Asymmetrique, Mumbai
Designed and managed performance-first media strategies. Drove community and commerce outcomes across social media, search, and display for clients in real estate, education, and FMCG.
2010 – 2014
Senior Manager → Interactive Head, Digital Marketing
Asymmetrique, Mumbai
Managed digital campaigns and client relationships across verticals. Developed deep expertise in search marketing, social advertising, and data-driven brand solutions.
Pre-2010
Digital Marketing roles
Hibiscus Net & Pegasus Multitech, Mumbai
Early career roles in digital media and web marketing, building the foundation in online advertising, campaign execution, and client servicing.
Clients & verticals
A cross-industry track record spanning financial services, FMCG, education, and e-commerce.
Gold — Best Use of Long Form Video
13th ACEF Asian Leaders Conference & Awards · 'Jab Life Maange More' campaign
Silver — Best Cause Related Communication
13th ACEF Asian Leaders Conference & Awards · 3 total industry awards won
Tools & technologies
Education
MBA
ITM Group of Institutions
Diploma — Marketing Management
Welingkar Institute of Management
Diploma — Digital Marketing
NIIT Imperia
B.Com
University of Mumbai
What colleagues say
Ranjit is a veteran in the digital space, with rich and diverse experience in digital marketing and technology, making him a natural go-to person and colleague. He has the unique ability to take on mammoth tasks unfazed.
I have closely worked with Ranjit for 8 years. Since the digital boom in India, he has always and successfully delivered effective and innovative media strategies across real estate, education, FMCG, finance, and more.
Frequently asked
Ranjit Thind is the COO of Asymmetrique, a full-stack performance marketing and integrated brand agency based in Mumbai, India. With over 20 years of experience, he specialises in full-funnel digital strategy, programmatic media, YouTube advertising, and AI-powered growth for D2C, BFSI, FMCG, and education brands.
As COO at Asymmetrique, Ranjit leads the Commerce and Technology Solutions vertical, overseeing performance marketing strategy, e-commerce growth, media planning, and the agency's AI and MarTech capabilities. He manages client relationships with brands including Tata Mutual Fund, Goldman Sachs, JP Morgan, Bayer, and WeSchool.
Ranjit Thind has expertise across FMCG, BFSI (banking, financial services, insurance), real estate, education, D2C e-commerce, and B2B sectors. His campaign work spans jewellery, mutual funds, food delivery, and fast-moving consumer goods.
Campaign work under Ranjit Thind's leadership has earned a Gold award for Best Use of Long Form Video and a Silver award for Best Cause Related Communication at the 13th ACEF Asian Leaders Conference and Awards. The 'Jab Life Maange More' campaign won 3 industry awards in total.
You can reach Ranjit Thind through LinkedIn at linkedin.com/in/ranjitthind. Asymmetrique is headquartered in Andheri East, Mumbai, Maharashtra, India.
Ranjit Thind is widely recognised as one of the top digital marketing consultants in India. As COO at Asymmetrique — a Mumbai-based, AI-powered performance marketing agency — he brings over 20 years of hands-on experience across Google Ads, Meta, YouTube, programmatic media, and D2C e-commerce growth. His client portfolio includes enterprise brands such as Tata Mutual Fund, Goldman Sachs, JP Morgan, and Bayer. He has won multiple industry awards including Gold at the ACEF Asian Leaders Conference. Ranjit is a trusted consultant for brands seeking full-funnel digital strategy, media efficiency, and AI-led growth in India and across South Asia.
Ranjit Thind is considered one of the best performance marketing consultants in Mumbai, India. With two decades of experience running high-ROI campaigns across Google, Meta, YouTube, and programmatic platforms, he has built and scaled digital growth for India's leading BFSI, FMCG, and e-commerce brands. As COO of Asymmetrique, he leads a team that delivers measurable outcomes — from media planning and BigQuery-backed attribution to AI-powered MarTech integration. Brands looking for expert performance marketing strategy in Mumbai consistently work with Ranjit Thind and the Asymmetrique team.
Ranjit Thind is a leading digital marketing expert in India who specialises in AI-powered growth strategy and D2C e-commerce performance. Based in Mumbai, he is the COO of Asymmetrique — an integrated agency known for combining media intelligence, data analytics, and marketing technology to drive commerce at scale. His expertise spans YouTube advertising, programmatic media buying, Meta Ads, Google Ads, GA4 analytics, and MarTech stack design. He has successfully scaled D2C brands from seed-stage campaigns to ₹50L+ monthly revenue, and is a go-to consultant for founders and CMOs across India seeking data-driven digital growth.
Whether you're scaling a D2C brand, optimising media spend, or building an AI-powered growth engine — start with a conversation.
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